Brief Note on Google Algorithm

The Google Algorithm comprises a set of protocols designed to enhance search engine results and provide users with improved outcomes. With the aim of enhancing user experience and mitigating unethical SEO practices, Google continuously updates its algorithms. Overall, it is very important to keep an update on latest algorithm to optimize our content and enhance our website in top listed. Let's have a brief look on these.

Algorithms released by Google

1. Google panda - It is the first algorithm released by Google in 2011.

• Mainly evaluate the content spamming activities
• Content Duplication
• Keyword stuffing
• Keyword spamming
• Panda 4.0 is the latest update in 2014
• Focused on providing quality content in search engine 

2. Google Penguin 

• Released in 2012
• Mainly examines the link spamming
• Paid Links
• Link Exchange
• Link scheming
• Link farming
• Penalty and punishment is given on time.
• Penguin 4.0 is released in 2016

3. Pigeon Algorithm 

• Algorithm developed in 2013 intended for local search results
• This is more focused to give visibility and information for users about the business or services in local area.
• Business owners can submit their  business details in Google My Business(GMB) and local directories for more reach.

4. Humming Bird

• This is a search algorithm  updated in 2013.
• Provide deep information on semantic search result (search based on the query rather than focused keywords.

Rank Brain - It is a detailed update of Humming Bird algorithm founded in 2016.  AI is used to give future search results depended on past history.

5. Google Mobile Geddon

• A Mobile friendly algorithm founded in 2015.
• Responsive websites achieved high ranking through this algorithm
• Internal navigation is very smooth.
• Prevent horizontal scrolling.
• Non playable content will be removed

Overall, website which is not mobile friendly are pushed down by Google.  Mobile friendly websites ranked better for better user experience.

6. AMP(Accelerated mobile pages)

• This enable to open websites in mobile quickly. 
• Founded in 2017 and store mobile friendly websites.
• AMP increases the user engagements in mobile websites.

Lets' have a glimpse on other algorithm updates of Google.

1. Park domain update - Park domain is the domain which is purchased but not used in hosting a website. In that case, when a user do a particular search, user will receive the domain which doesn't have any content. Google considered this as a bug and it removes that domain from the listing. This algorithm update is known as park domain update.

2. EMD (Exact match domain) - There are similar domain websites with low quality content shown to user which really affected other websites. To give better quality result, Google introduced EMD to avoid this situation and maintain a good quality result to the user.

3. Google Pirate Updates: The algorithm released in 2012 to avoid the unauthorized copy of a website or content from the search results. Google will penalized those websites or content. DMCA is one of the platform to give complaint 

4. BERT - Bidirectional Encoded Representations from Transformers. The algorithm designed to understand the content used in different types of languages. An important algorithm to keep in mind.

5. Google Possum Update : An  algorithm related to the Google's local search results. It filters the local listing and give relevant results to the users. The algorithm help to promote both local business and users in a particular area,

6. Fred Update - The algorithm regulates and monitors the advertisement by remove non quality ads. Google ensured the relevant and good ads through this algorithm to the users.

7. VINCE update - The update is focused on brand promotion and assists in elevating the ranking of brands in search results.

8. Medic Update -To monitor and regulate websites collecting sensitive user information, Google introduced the Medic updates.