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Brief Note on Google Algorithm

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The Google Algorithm comprises a set of protocols designed to enhance search engine results and provide users with improved outcomes. With the aim of enhancing user experience and mitigating unethical SEO practices, Google continuously updates its algorithms. Overall, it is very important to keep an update on latest algorithm to optimize our content and enhance our website in top listed. Let's have a brief look on these. Algorithms released by Google 1. Google panda - It is the first algorithm released by Google in 2011. Mainly evaluate the content spamming activities Content Duplication Keyword stuffing Keyword spamming Panda 4.0 is the latest update in 2014 Focused on providing quality content in search engine  2 . Google Penguin  Released in 2012 Mainly examines the link spamming Paid Links Link Exchange Link scheming Link farming Penalty and punishment is given on time. Penguin 4.0 is released in 2016 3. Pigeon Algorithm  Algorithm developed in 2013 intended for loc...
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Search Console and Verification Methods

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Fundamental Aspects of Search Console  Search Console is a free tool developed by Google which is earlier known as Webmaster tools. It is a communication tool between Google and user. When we index a webpage, search console helps the Google to list the page. Also, provide us the detailed report on the performance, website fixes, malware attacks and impose manual penalty if unethical practices done.  How Search Console tool helps? It checks performance, Defects of a website. Provide the required reports to make a website healthy. Keep our website ranking better in the search results. Search Console reports include: Crawl errors Sitemap submission Page Indexing Robot text Examine links Penalty Overall, Search Console is an important tool that must be used to increase our website visibility in search engine's that helps our business grow faster in this digital era.  Sitemap  Submission Since there are billions of websites, Google will not index some webpages of a site....
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On page optimization in SEO

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There are two main types of SEO. On-page SEO  Off-page SEO On-page SEO  In this, SEO process is carried out inside the website. Optimization is done in the webpages of website.  Off-page page - In off page, SEO process is done outside the website. By Off page SEO, we can make a website in the top listed. Snippet  - When a user gives a particular search,  Google list the pages.  In the listing, it shows URL, title, meta description . This information in listing page is known as snippet. Favicon  - It is a small icon found near the URL of the website in the listing pages. Title Optimization In title description, the below mentioned should be followed. Avoid spelling mistakes Don't use full capital and small letters Total character limits - 55-60 characters. Pixel width - 512 Unique and relevant 3 or more catchy words. Google use a tool called search console to find out the duplicate title and meta description. Search console is a tool that check the perf...
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History and Evolution of Search Engine Optimization

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  History and Evolution of Search Engine Optimisation SEO stands for Search Engine Optimization, which refers to the practice of optimizing a website's content and structure to increase its visibility and ranking on search engines like Google , Bing, Baidu, and Yahoo. By implementing effective SEO strategies, businesses can attract more organic traffic to their website and improve their online presence. History of SEO  Larry Page and Sergey Brin are the founders of Google, and they developed Google's search algorithm to prioritize website relevance and user experience. In the early 1990’s, when we do a google search, it takes 24 hours for google to revert back to the user and user has to get the information through email.    During the attack of world trade center, Google was not able to provide the information about the attacks to the users accurately. This was a drawback faced by Google.  The major SEO steps mentioned as below: 1.      Craw...
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